Tag Heuer

Edouard Heuer founded his own workshop in 1860 where he fuelled his passion for exploring complicated mechanical instruments.

Tag Heuer has since become leaders in high-precision chronographs giving credit to the company’s quest for avant-guard and courageous spirit to push the boundaries of mechanical watchmaking. Edouard’s dreams have been turned into reality with his son, grandsons and great-grandson leading the company. Edouard’s great-grandson, Jack, has filed many major patents during his time at the company, as well as introducing ground-breaking innovations such as the first-ever self-winding mechanical chronograph.

Today’s President and CEO, Stephane Linder, has promised to stay true to the company’s original mission and ethos to ensure Edouard’s spirit and vision remains timeless.